John Wiley and Sons, Inc., today announced The Facebook Guide to Small Business Marketing (Wiley, 978-0-470-87520-9, February 2013, US $19.99), a complete guide for small business professionals to learn new ways to attract customers, create a business profile and take advantage of Facebook's many marketing features. Packed with insider tips and proven best practices, this book will help any small business harness the worldwide marketing potential of Facebook.
Marketers are projected to spend $4.4 billion on social media advertising by 2016 according to Forrester Research. While paid advertising is booming, so is the free advertising that comes from having a well-maintained and frequently updated business profile on Facebook. With more than 1 billion registered users, Facebook opens a worldwide forum for small businesses that were once dependent only on local traffic. Written by small business technology guru, Ramon Ray, the book guides readers through everything from creating a business profile, to using Facebook's unique marketing features and following best practices to achieve the best return on investment. Using familiar design elements from the Facebook site and clear direction, The Facebook Guide to Small Business Marketing is packed with tips and creative marketing ideas gathered from exclusive access to Facebook insiders.
For anyone with a small or local business, this is the essential guide to learn how to attract customers using Facebook. The Facebook Guide to Small Business Marketing is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com/buy/9780470875209.
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