Simon & Schuster Children's Books today announced a new publishing programme for online game, Fight My Monster. Meg Wang, Editorial Director, Licensed Characters at S&S acquired world English language rights in three titles from Fight My Monster. The first title, the FIGHT MY MONSTER MONSTROUS OFFICIAL GUIDE, has just been released (25th October 2012), with two further titles to follow from summer 2013.Fight My Monster, (www.fightmymonster.com), is the fastest growing digital trading card game in the UK. The site, whereby users collect and trade monster cards through battles with other users, is revolutionising the online trading card genre by letting children create their own monsters on-demand to send into battle online. Since its New Year 2011 launch, Fight My Monster has grown into a community of almost 2 million players worldwide, with over 8 million unique monsters created to date.Fight My Monster is also dedicated to online safety, requiring Parent Accounts for any child under the age of 13, which allows parents to review and edit their child's social interactions, such as messaging, sharing their age or friending other players. This is in addition to expert in-house moderation and monitoring led by Izzy Neis, Fight My Monster's VP of Community and a well known expert in the child safety space.The Fight My Monster Monstrous Official Guide features tips and tricks to help players improve their gaming strategy and get the most from their monsters. Chapters include: setting up your player profile – including advice on staying safe online, strategy, training, and an introduction to the monsters themselves.Meg Wang at S&S said: "Fight My Monster is unique, because it's not trying to be another virtual world. It taps in to what boys at this age really love - stats, strategy and battling. The artwork is striking and the community is safe. Simon & Schuster UK is looking forward to expanding the Fight My Monster universe through these books."Dominic Williams, CEO and Founder of Fight My Monster, added: "Simon and Shuster have done an outstanding job with this strategy guide and we think our community will be absolutely delighted with it. Our virtual brand is now reaching out into the physical world and we greatly look forwards to more successful collaborations with Simon & Schuster."About Simon and Schuster UKSimon & Schuster UK Children's Publishing was founded in 1998. Since then it has published numerous popular and bestselling titles and series, including The Spiderwick Chronicles by Tony DiTerlizzi & Holly Black, work by multi-award winning author Sophie McKenzie, The Great Hamster Massacre by Katie Davies (winner of The Waterstone's Children's Book Prize 2010), Andy Mulligan's Ribblestrop series (winner of the Guardian Children's Fiction Prize 2011), the Thirteen Treasures sequence by Michelle Harrison, bestselling paranormal romance Hush Hush and its sequels by Becca Fitzpatrick, and works by LJ Smith. Stars on the picture book and licensed character list include Aliens Love Underpants by Claire Freedman and Ben Cort, Olivia by Ian Falconer, pre-school sensations Mike the Knight and The Octonauts, Sue Hendra's Barry the Fish with Fingers, and Anna Kemp and Sara Ogilvie's award-winning Dogs Don't do Ballet. New additions to the children's list for 2012 include international bestselling author Philippa Gregory with her YA series Order of Darkness, and Darren Shan, with his 12-book series Zom-B. Simon & Schuster was highly commended in the Bookseller Industry Awards 2011, Children's Publisher of the Year category, and was shortlisted in the same category in the 2012 awards.Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and non-fiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonandschuster.co.uk.
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