Oprah Winfrey, Cheryl Strayed, Wild,
Today, June 4, OWN: Oprah Winfrey Network and O, The Oprah Magazine will launch Oprah's Book Club 2.0, an interactive, multi-platform reading club that harnesses the power of social media, bringing passionate readers together to discuss inspiring stories.
The best-selling memoir Wild, by Cheryl Strayed (Knopf), is the club's first selection. A true story of adventure, bravery and hope, Wild is full of life lessons that have resonated with many readers, including Oprah, who is bringing its message to book lovers around the world in a modern, community-oriented way.
Starting today at 12 p.m. ET, special Oprah's Book Club 2.0 digital editions of Wild - with exclusive content including a reader's guide and Oprah's notes on her favorite passages - will be available for Amazon Kindle, NOOK(R) by Barnes & Noble, on the iBookstore and everywhere e-books are sold.
"This is a book club for the way people live and read today," said Sheri Salata, president of OWN. "In addition to the traditional way, we also access books on smart phones, e-readers and tablets and we talk to our friends about them through social media. Oprah's Book Club 2.0 takes the Oprah.com online community, readers of O Magazine and OWN viewers and connects them through their shared love of great books."
"Oprah's Book Club 2.0 is the perfect extension of what we do every month in O Magazine," said editor in chief Susan Casey. "We cover books in depth, and even offer the first chapters of those we feature on our iPad edition. The club is a great way to create a community and a global conversation while promoting one of the greatest pleasures: getting lost in an amazing story."
The club's first read kicks off with Oprah's interview with Strayed in the July issue of O, The Oprah Magazine (on sale June 8) andculminates just as readers are completing their journey through Wild with a simulcast of the interview airing on Sunday, July 22 at 11 a.m. ET/PT on OWN's Emmy-nominated "Super Soul Sunday," streaming live on Oprah.com and on OWN's Facebook page (facebook.com/owntv), and airing on "Oprah's Soul Series" on Oprah Radio (Sirius 204, XM 111).