Nate Garvis, who honed his expertise during an 18-year public affairs career at Target Corporation, launches Naked Civics: Strip Away the Politics to Build a Better World.A senior fellow of social innovation at Babson College, Garvis shares thought-provoking strategies to improve the current business climate, communities and the country by "creating cultural change through civic design."
The bookoffers a fresh perspective on how anyone - individuals, businesses and other institutions - can contribute to short-and long-term societal change. Garvis states, "We can produce lasting change without the political drama. Laws are sometimes necessary, but we cannot rely solely on politicians and the time it takes to pass legislation to create these important changes. We need to move beyond the current state of hyper-partisanship. No matter how good, how powerful a law is, it is never enough. If widespread change is to be gained, it is through a larger force: culture."
The book describes how this great world can be even better one action at a time. He challenges Americans to come together as a community and work together for The Common good and to set forth our own civic designs.
Garvis, a strategic counsel to leaders across various industries, cites many inspirational examples of how different businesses are contributing to dramatic cultural and social change by:
Designing Products with a Conscience. Companies can build good values into product design. Garvis points to fast-growing Oliberté Shoes, which makes each shoe with handpicked free-range leather and does all of its manufacturing in African countries with distressed economies. With locally sourced materials and a pledge to environmental responsibility, the most important aspect of Oliberté's efforts is its intention to wean these poor nations from their dependency on aid.
Making an Impact through Personal Action. Andrew Zimmern, teacher and host of Bizarre Foods with Andrew Zimmern, is tapping into his food innovation skills to make a worldwide impact in the food industry. He is getting the word out on aquaculture farmers who are bringing back economic viability and ecological sustainability on the Carolina coast with innovative artificial reef designs.
Working Together with a Civic Mindset. PricewaterhouseCoopers, through its Earn Your Future campaign,recently announced a $160 million commitment to advance youth education andfinancial literacy in the U.S. This will ultimately produce better outcomes in education.