MediaPass, the publishing industry's leading online subscription and paywall solution, today announced that it has partnered with Journal Broadcast Group, a division of Journal Communications, Inc. (NYSE:JRN), to begin offering exclusive content on its RightWisconsin website via MediaPass' advanced but easy-to-use software. Journal Broadcast Group owns and operates 35 radio stations and 15 television stations in 12 states and is based in Milwaukee, Wisconsin.
The first Journal Broadcast media property to install a paid subscription system will be RightWisconsin powered by Charlie Sykes (www.rightwisconsin.com). The site, which began in October 2012 as a free daily newsletter to subscribers, will offer exclusive political news and analysis to users during a free trial access for the first week. After the initial trial period, MediaPass' subscription platform will cover roughly 85% of the site's content and normal rates will apply. Subscribers to the Daily Briefing will have free access to all RightWisconsin.com content during Founders Week presented by Wisconsin Club for Growth, January 28th to February 3rd.
"Most sites are exploring new ways to generate revenue, and we hope to power those transactions and subscriptions," said MediaPass CEO Matthew Mitchell. "As digital media look to provide exclusive, valuable content, there's a tremendous opportunity to generate self-sustaining, predictable revenue using our platform, independent of traditional advertising models. Our customizable revenue model allows outlets to offer more engaging content and analysis to their readers."
"I am pleased to find a true partner in MediaPass to be our ally as we enter into the digital subscription market," said Michael Gay, Journal Broadcast Group's Vice President of Interactive Media. "The paywall solution from MediaPass was easy to install, and made it easy for our users to access exclusive RightWisconsin.com content."