Joanna Bradshaw Announces the Release of BE A MILLIONAIRE SHOPKEEPER

"Whether you are already running your own retail business or thinking about becoming an independent retailer, there are some important tricks of the trade you need to know and probably don't," says Joanna Bradshaw author of "Be a Millionaire Shopkeeper: How Your Independent Shop Can Compete with the Big Guys" (published by iUniverse).

No matter what the size or stage of the business, there is much to be learned that will increase growth and profitability. The author walks readers through the elements of a proper foundation for a store and gives invaluable guidance in mastering the skills for making it more successful. Within the pages of "Be a Millionaire Shopkeeper" readers will learn how to:

create a successful business plan
develop and convey a mission statement
harness their strengths to achieve a competitive advantage
refine and differentiate their products and store
utilize tools like the P&L statement, Six Month and Open-to-Buy plans
use innovative cost-effective ways, including the Internet, to promote their business.

"This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailers," explains Bradshaw.

Joanna "Jody" Bradshaw is the author of "Jody", which chronicles her 45-year career as a senior retailing executive at Bloomingdale's and Macy's and her entrepreneurial experiences as cofounder and president of HØME Ltd. She lives in Fort Lee, N.J. where she consults and writes.

iUniverse, an Author Solutions, Inc. self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on BarnesandNoble.com. iUniverse recognizes excellence in book publishing through the Star, Reader's Choice, Rising Star and Editor's Choice designations - self-publishing's only such awards program. Headquartered in Bloomington, Ind., iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.