Fiction Author Michael Allan Scott Embraces New Marketing Age for Authors

Barnes & Noble announced it will shut down 30% of its stores over the next 10 years, reflecting a new online marketing age for authors (1). Arizona author Michael Allan Scott takes emerging trends in stride with his new mystery novel, Dark Side of Sunset Pointe, available online.

"Barnes & Noble's announcement represents a trend in the book world, readers are buying books online leading to the decline of brick-and-mortar bookstores and more readers are purchasing e-books," explains David E. Johnson, CEO of Strategic Vision, a company which creates tools to measure decision-making, human behavior, attitudes and perceptions.

Johnson further states, "Amazon is the recognizable name for online sales. More consumers than ever before are purchasing their book via Amazon knowing they can get it overnight or download it in seconds."

Michael Allan Scott has earned several 5 star reviews on Amazon.com for Dark Side of Sunset Pointe. Here are some excerpts:

"Mystery. Intrigue. Touches of the paranormal-this book has it all. Michael Allan Scott's Dark Side of Sunset Pointe is a fast paced page-turner with twists and turns along the way."

"Scott's book starts out with a bang. Literally. He hooks you in right away so the book seems at first to be a normal 'who done it' kind of mystery. Keep reading."

"The first book I've read by Michael Allan Scott, Dark Side of Sunset Pointe is an intriguing blend of whodunit murder mystery with a psychic twist."