As a result of finalizing a three-month strategic business review, Boston's Kandessa Digital will launch two new "Informed, inspired" foodservice news magazines, a digital- and mobile-only edition of Restaurants and Franchising Magazine and a web edition of Chain Pulse Magazine.
Services-integrated Kandessa is officially launching a web edition of its popular Chain Pulse label at www.chainpulsemagazine.com March 29. The success and popularity of Kandessa's digital publications in 2012 and year-to-date readership tracking to over 50,000 unique annual readers spurred the trade publisher to broaden Chain Pulse's reach, now covering national foodservice news and table-service trends for top restaurant executives in the management, culinary, marketing and technology disciplines.
Restaurants and Franchising will be the first advertorial magazine label coming out of the publisher's new "Kandessa ondemand" custom-, distributed- and sponsored-content service. The new franchise-centric magazine, launching in June will initially focus on innovation topics for restaurant management in the Tri-State and Mid-Atlantic regions.
Kandessa's digital publications are interactive, mobile and free to industry leaders. Current Insider (super-subscriber) members will be authenticated automatically to download the mobile version for both Chain Pulse and Restaurants and Franchising as they become available. The mobile news app is just coming out of final testing this month.
New readers can register at subscribe.chainpulsemagazine.com.
Top restaurant executives have given Kandessa Digital publications traction and a readership pace that begins to challenge some more established foodservice trade labels; now they'll benefit from foodservice information services delivered to their smartphones and business tablets.
Marketplace advertisers and suppliers also win big with digital capabilities to engage readers and build lead generation through instant-display video and instant response forms.
Kandessa recently entered the digital custom content space. Entrepreneurs, Fortune 500 companies, membership organizations and traditional publishers will market more effectively when they partner with Boston's foodservice publisher.
"What we've done is go digital and sustainable," says Rick Zambrano, Kandessa Digital managing director. "Except for trade show advertorials, we no longer produce paper editions and our readers now enjoy reading the rich, interactive editions that deliver compelling information in the palm of their hands and in higher definition. Now that we have our custom content service, we are able to work with large foodservice purveyors and publishers to engage customers in a way that also reduces their carbon footprint."