Bird Street Books Releases First #1 New York Times Best Seller by Dr. Phil McGraw

Bird Street Books, Inc. is proud to announce its first New York Times best-seller. "Life Code: The New Rules for Winning in the Real World," by Dr. Phil McGraw (released February 12, 2013)debuted on theNY Times Best Seller Listat #1 for the week of February 9-16 and remained #1 for the week of February 16-23. It also hit #1 onAmazon Best Sellers and The Wall Street Journal's Best-Sellers, and reached #17 on USA Today's Best-Sellers list.

"We are excited that our first foray intoretail distributionresulted in a New York Times #1 best-seller," says Jay McGraw, founder of Bird Street Books. "I am proud to introduce the public to Bird Street with such a gold standard project. "Life Code" sets the bar very high in terms of success, content, and of course, author. We hope to maintain this level of accomplishment with the many exciting projects we will be introducing in the coming months."

In"LifeCode: The New Rules for Winning in the Real World," best-selling author Dr. Phil McGraw abandons traditional thinking and tells readers the ugly truth about the users, abusers, and overall "bad guys" we all have in our lives. Readers will gain incredible insight into these negative people, which he refers to as BAITERs (Backstabbers, Abusers, Imposters, Takers, Exploiters, Reckless), and will gain the tools to protect themselves from their assaults. Dr. Phil's new book also identifies the "Evil Eight" identifiers, as well as the "Secret Playbook," which contains the "Nefarious 15" tactics BAITERs use to exploit people mentally, physically, socially and professionally."Life Code"then focuses on individuals and their playbook, which contains the "Sweet 16" tactics for winning in the real world.

In addition to creating more than 1,500 hours of national television devoted to helping people create better lives and families, Dr. Phil is the author of seven #1New York Timesbest-sellers, published in 39 languages with more than 24 million copies in print. Because of his broad education, training and experience in the field of psychology, and his unique ability to effectively communicate in common sense language, Dr. Phil is frequently called upon for his expert opinion on current events by major national and international news outlets, including the "Today" show, "Good Morning America,"and"Anderson Cooper 360."

"Life Code"is also showing strong sales in alternative formats including audio, e-book and DVD.