Alex Fullick Releases 4th Book, BUSINESS IMPACT ANALYSIS

Welcome, then, to the world of Business Continuity Management (BCM), the world where BCM expert Alex Fullick resides. Over the years, he has seen it all - and the one key conclusion he's reached is that businesses with a plan to deal with significant disruptions and disasters are generally the ones that emerge from the situation stronger and with their operations intact. The reverse is just as true: an organization without a continuity plan is taking an enormous risk, one that has the potential to destroy the company and lay waste to years of hard work.

Fullick acknowledges that, to most eyes and ears, the very notion of "Business Continuity Management" is a term that might cause the ears to shut down and the eyes to glaze over. It may be a dry topic, rather lacking in sex appeal, but it is also a very important cog in your business-planning machine. Simply put, if you are a business owner or key manager, you need to know exactly what you will do when disaster strikes.

Fullick's most recent planning guidebook is entitled Business Impact Analysis: Building the Foundations for a Strong Business Continuity Program, takes a detailed look at the steps a business owner needs to take to gather the information required to create and manage a strong business continuity program. The BIA, in Fullick's view, is the foundation upon which a business continuity program is built; it follows, then, that a proper Business Impact Analysis requires strength and depth and that its content must fully reflect the operational and cultural needs of your organization. There is no single cookie-cutter approach that can be applied to each and every business operation.

This book should be required reading for business owners and senior corporate officials, not only because the subject is itself of vital importance, but also because Fullick lays out his BIA foundation in a straightforward contextual manner that is both appealing and highly informative. Business Impact Analysis is a critical building process - and Fullick provides the tools required in an easy to follow systematic approach so that organizational leaders can use the BIA process to its very best advantage.

Alex Fullick is the founder and managing director of StoneRoad, a business consultancy based in Southern Ontario that specializes in a process known as Business Continuity Management (BCM). Fullick published his first work in 2009 entitled Heads in the Sand; he followed that up with Volumes 1 and 2 of Made Again. Business Impact Analysis is his fourth publication with two further publications in the works. In his free time, Fullick is an avid curler and hiker.

Business Impact Analysis: Building the Foundation for a Strong Business Continuity Program
by A. Alex Fullick
ISBN: 9780981365749
$19.99